Dashboards
They show metrics, not decisions.
You see results — never the call behind them. Why did budgets shift in week 3? The chart won't say.
The memory system for revenue decisions
Stop paying for the same mistake twice.
Every high-stakes call your team makes gets logged with its context, hypothesis, action, and outcome — then reappears at the exact moment another team member is about to repeat it. Memory IQdoesn't guess. It surfaces patterns your company has actually paid to learn.
Pattern warnings before activationAudit-ready decision trailSurvives turnover & agency swaps
30–40% of institutional knowledge leaves with senior hires·Memory IQ keeps it
Your stack captures what happened.
Not why you did it.
Every tool your team already uses stores information. None of them store memory — the reason behind a call, the hypothesis that drove it, the outcome six months later. That's how $64K mistakes get repeated.
Slack threads
Reasoning lost in the scroll.
The best strategy debate your team had this year? Buried in #growth-planning by Tuesday. Gone by Friday.
Docs & wikis
Stores information, not memory.
Decisions fade as pages pile up. No one finds the Q3 retrospective when Q3 rolls around again.
Memory IQ
Decisions & outcomes, connected.
A structured record of what worked, what didn't, and why. Resurfaces the moment a similar call is about to be made.
Not every task deserves a log.
These do.
Memory IQ helps you capture the pivots, bets, and shifts that define your trajectory — and ignore the daily noise. Six decision types your team is already making. Now with a memory.
Audience targeting & channel shifts
Expanding to a new geo. Switching from influencer to UGC. Moving spend from Meta to CTV.
Creative strategy & hypotheses
A new brand angle. A testimonial format. A hook you believe will outperform — and why.
Budget re-allocation & major spend
Scale-ups above $100K. Cuts during demand dips. Re-baselining after a Q4 push.
A/B tests & rotations
Copy tests that moved CTR. Image rotations that lifted Quality Score. Landing-page swaps.
Unexpected drops & recovery
CPA spikes and what fixed them. Attribution breaks and the workaround. Frequency capping that worked.
Launches & new bets
A freemium tier. A pricing experiment. A new product line. The reasoning — and what shipped.
These tasks happen every day but rarely influence your bottom line — spend pacing tweaks, minor bid adjustments, routine creative swaps. Don't clutter your decision history with them. Memory IQ helps you separate the signal from the ritual.
The Decision Loop.
Context → Hypothesis → Action → Outcome → Memory. Every call your team makes gets logged — and becomes training data for the next one. The result: a system that remembers what worked, what didn't, and why.
- 01
Context
What the numbers looked like that week. Audience, spend, constraints, and the market conditions that mattered.
- 02
Hypothesis
What you believe will happen — and why. The theory of the case, captured before the result can bias the story.
- 03
Action
What changed. Budget shifted, creative swapped, audience tested — logged with owner, date, and scope.
- 04
Outcome
What actually happened after. Measured automatically from your platforms, tagged as hit, miss, or mixed.
- 05
Memory
The embedding model connects this decision to every structurally similar one. The next similar call gets the warning — and the receipt.
Memory IQ caught this
before we activated.
The signature moment: a team member stages a plan, hits “activate,” and Memory IQ pauses the button — because three similar decisions in the past cost you money. Here's what the warning looks like.
Scale Meta + TikTok to $920K/mo through October.
Hypothesis: Q4 seasonal demand will absorb additional spend.
Owner: VP Growth · Staged by: @ritvik · Ready to activate
Activate⚠ Memory IQ is holding this — review below
Matches 3 of 4 historical failure patterns
94% similarity| Date | What we did | Outcome | Signal |
|---|---|---|---|
| Oct '24 | Scaled paid social to $880K/mo | −18% branded SEM | Repeat |
| Oct '23 | Scaled paid social to $910K/mo | +$64K wasted on retargeting overlap | Repeat |
| Oct '22 | Scaled paid social to $840K/mo | Creative fatigue · CAC +31% | Repeat |
| Jul '24 | Scaled paid social to $720K/mo | Successful · under saturation ceiling | Work |
Pattern-aware recommendation
Cap Meta + TikTok at $650K/mo. Shift surplus to your highest-headroom live channel. Re-evaluate at week 3 of the flight.
Every pattern warning ships with the receipts. Override when you're right — and Memory IQ logs the override reason so it learns from you too.
Search your organization's memory.
Every decision is searchable in natural language. Ask the questions your company already knows the answer to — and get the receipts.
MemoLogs · Learning review · Illustrative
RS
Try:
Oct 2024Budget
Scale paid social to $880K/mo
Frequency crossed 11× on primary retargeting segment by week 2. Overlap with acquisition segment hit 64%.
Oct 2023Budget
Scale paid social to $910K/mo
Creative fatigue flagged on ad set SKU-447 the week before scale. Refresh was delayed two weeks.
Jul 2024Budget
Scale paid social to $720K/mo
Held under historical saturation ceiling. Creative refresh preceded scale by 5 days. Audience overlap at 38%.
12 decisions · 4 direct matches · Oldest: Mar 2022Answered in 0.4s · semantic + structural match
Decision memory in three steps.
No heavy setup. No rigid workflows. Memory IQ slots into the tools your team already uses — Slack, your dashboard, your activation platform — and captures the moves that matter.
01Capture
Log decisions where work happens.
A 30-second Slack command, a dashboard button, or an automatic capture from staged campaign changes. Owner, hypothesis, scope — done.
/memo
@ritvikScaling Meta to $920K Q4. Hypothesis: Q4 seasonal demand absorbs +15% spend.
02Connect
Memory IQ connects the dots.
An embedding model finds structural similarity between decisions — not just keyword matches. Platform, spend shape, audience, and timing all count.
5 structurally similar decisions · 3 failed
03Consult
Warnings before activation.
When you stage a new campaign, Memory IQ runs it against the graph and surfaces matches before activation — plus a pattern-aware recommendation you can apply or override.
⚠
Occurred in 4 of 5 similar casesScaling Meta above $800K in Oct compressed branded SEM efficiency. Suggest $650K cap.
Six months from now.
Two very different meetings.
Same team. Same problem resurfacing. Without Memory IQ, the conversation starts from zero every time. With it, every meeting picks up where the last one left off.
July — six months later.
“Hey, we should try a freemium tier.”
“Let's try this again — I think we tested it before?”
“Reason lost in Slack… was it the pricing that tanked it?”
“Idk, our VP left in March.”
July — same six months later.
“Hey, we should try a freemium tier.”
Memory IQ · 2 matchesTested Jan '24. Failed — Day-1 conversion dropped 22% when paywall was deferred. VP's note: “revisit after we fix onboarding.”
“Oh — so let's fix onboarding first, then try again with early teaser emails.”
Memory IQ · related learningEarly teaser emails increased Day 1 conversion by +14% last time they were tried. Pattern confirmed on 3 similar launches.
“My VP left last year. Six months later, Memory IQ caught me about to repeat a budget mistake she had flagged three years before I arrived. That single save paid for the year.”
Marketing Director · Multi-brand retail
See your decisions remember themselves.
Scoping call · 30 min · free · zero obligation.