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Every creative decision, closed-loop.

Meta ads keep getting more expensive. Your creative is the reason — and the fix.Your creative is why.

Since Andromeda, Meta's AI decides who sees your ads — and it decides on your creative. We don't generate ads. We close the loop on the ones you're already running — spotting fatigue before your CPA does, surfacing the audience gaps you never enter, and turning every signal into your next brief.

Since Andromeda, Meta's AI decides who sees your ads — and it decides on your creative. Creative IQ spots fatigue before your CPA does.

Detect fatigue — 9-signal model, method-labeled runway estimate
Find gaps — audience × angle × format map
Compose briefs — AI-fused, production-ready
Try Creative IQ →See the Readiness Score
9
Signal fatigue model
~14d
Early warning on fatigue
100%
Decisions joined to outcomes

CPA is a lagging indicator.
Fatigue isn't.

By the time your CPA chart spikes, the audience has already moved on. The leading signals were there all along — CTR drifted, frequency climbed, sentiment cooled. Creative IQ reads them in real time so you act before the bill lands.

Andromeda Readiness (leading)CPA (lagging)Detection gap — runway estimate
Illustrative · SKU-447 · Meta
Day-precise runway with CITerminal state past fatigue pointValue Ledger vs. counterfactual

Takeaway: the green curve names the dying grain — the red curve tells the same story in dollars, two weeks late.

AI reads every signal. You read one number.

Nine fatigue signals, five weighted components, thousands of ad-level data points — the Andromeda engine crunches all of it every night and hands back a single 0–100.

0
ACT
Andromeda Readiness Score

How steerable is your account this week?

Recomputed nightly per brand and per ad account. Above 75 means the mix is broad, fresh, and stable — you can scale winners without worry. Below 50 flags concentration risk, fatigue building, or format gaps that need a brief.

75+ Ready50–74 Watch<50 Act
30%
Component 01

Diversity

How much of your audience × angle × format map is populated with live spend. Concentration is the fastest way to burn out a whole account.

25%
Component 02

Fatigue

The rolled-up 9-signal Andromeda fatigue score across delivering ads. Weighted by spend so a fatigued whale hits harder than the long-tail.

15%
Component 03

Format coverage

UGC vertical, product-only, testimonial, animation, static carousel — how many creative shapes are delivering. Missing formats = missing segments.

15%
Component 04

Refresh rhythm

How steady the cadence of new creative going into the account is. Sporadic drops create fatigue cliffs; steady drops smooth the curve.

15%
Component 05

Signal strength

How much delivery each ad has — enough to score honestly? Rows without delivery evidence never fake a signal; they degrade the score instead.

Every creative scored at the grain.

Not a swipe file. Not an inspiration library. Creative IQ knows which of your ads is fatigued, why, and what to swap in — because every live creative is grain-scored on hook, tone, angle, audience, format, and length.

Aura Skin−25%
▶
Winter serum, quiet skin.Save 25% today
Winter Sale — UGC Vertical A
CTR −38%freq 8.4×
PulseTest
▶
What if hydration hit different?Try Pulse · free sample
Question hook · Lookalike 1%
+12% forecastgap cell
MeridianDraft
✦
Everyday carry, made to last.Free monogram · this week
Demo × High-AOV repeat
+15% forecastAI-drafted
LumenWinner
▶
“My sleep just… fixed itself.”Real customer · Priya, 34
Testimonial — 15s vertical
ROAS 3.4×6d live

Nine signals feed the fatigue score.
Zero guessing.

The Andromeda fatigue engine reads nine leading signals per ad in real time — each weighted against your own historical cohorts. Watch every signal transmit into the engine, then flip to see the per-ad score and method-labeled runway estimate it produces.

Open an ad.
See it broken down.

Creative IQ doesn't stop at “this ad is tired.” Every ad has a detail page with a six-icon Creative Breakdown — quality, brand, coverage, readiness, fatigue, confidence — plus colour-coded tags for every dimension we've classified (hook, tone, format, audience, angle) and campaign › adset breadcrumbs.

Creative IQ · Ad detail · Illustrative
RS
Aura Skin — Winter Serum · UGC Vertical A
CampaignWinter 2026 Skincare Repositioning PushAd setLAL 1% · Skincare-curious 25–34
FatiguedRunway ~5d · TREND est.
Creative breakdown
Quality86Above cohort
Brand78On-tone · logo held
Coverage541 gap open
Readiness24Below 40 · act
Fatigue789-signal rollup
ConfidenceHigh34d · 8.2k conv
Tagshook · questiontone · warmformat · UGC verticalaudience · lookalike 1%angle · problem→solvelength · 15s

See what you're missing.

We map every audience, angle, and format your ads never touch — and rank each gap by the upside you're leaving on the table. When a winner starts to tire, you already know where to run next.

X axisHookAngleFormat
Y axisAudienceTone
MetricSpend × ROAS vs. account mean
Question
Statistic
Testimonial
Demo
LAL 1%
0+12% lift
$18k+22%
$8k+7%
$1k−4%
Skincare 25–34
$4k+3%
$21k+18%
0+9% lift
$6k+2%
High-AOV repeat
$2k−9%
$5k+1%
$14k+31%
0+15% lift
Curiosity seekers
$3k−12%
0+8% lift
$1k−2%
—

One brief.
Every signal we have.

The AI Top Brief generator fuses every signal already on your account into one production-ready brief — the highest-impact diversity gap × your winning creative grain, grounded in your live placement coverage and fatigue/runway signals.

Diversity gapQuestion × LAL 1%+12% ROAS · 0% saturated
Your winnersUGC vertical · 15s · warmGrain-extracted from top 10
Audience fitLookalike 1% · idx 1.9×Headroom +38%
Placement gapReels · 18% of spendNo 9:16-native variant
Fatigue signal3 ads · runway ≤ 7d9-signal Andromeda
AI Top Brief · fusing 5 signals
✦ Production briefDraft · 6 sec
AngleProblem → Solve
HookQuestion · “What if…”
AudienceLookalike 1%
FormatUGC vertical · 15s
KPIROAS ≥ 3.5×
Refs3 winners auto-attached

Where Creative IQ works today.

Run Meta ads? You're ready on day one. TikTok and YouTube are on the way — join the waitlist and we'll onboard you the moment those platforms are live.

MetaLive
  • ✓Per-ad fatigue scoring & method-labeled runway estimate
  • ✓Diversity Gap Map — the cells you never enter
  • ✓Decision queue — Apply, Test, Brief, Watch
  • ✓AI Top Brief generator (Scale plan)
  • ✓Outcomes measured against a counterfactual
Try Creative IQ →Refreshes nightly
TikTokComing soon
  • —Same 9-signal fatigue engine, TikTok-tuned
  • —Gap map across audience, angle, and format
  • —Decision queue & brief workflow
  • —Portfolio view alongside your Meta account
YouTubeComing soon
  • —Watch-through decay & skip-rate saturation
  • —Shorts & in-stream format coverage
  • —Decision queue with the same commit flow
  • —Portfolio view across every platform you run

In the product, every score is backed by real platform data. If a signal can't be measured, we don't show a number — we tell you. (Screens shown here are illustrative.)

“We used to have a creative dashboard. Creative IQ gave us a decision queue. The team opens MemoLogs, commits three or four things, and goes back to making ads — instead of sifting through fatigue charts.”

Head of Performance · DTC skincare

Close the loop on your creative decisions.

Sign up in under a minute. Connect your Meta ad account and see your first Readiness Score tonight.

Try Creative IQ →
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