Kickoff call · 90 min
Align on goals, KPIs, and success criteria. You meet your dedicated account pod: solutions architect, analyst, and success manager. One Slack war room is opened.
MemoLogs plugs into the stack you already run — no rip-and-replace, no engineering sprint, no consulting retainer. Here's exactly what comes online across your first 90 days: dashboards in week one, a causal proof of what's really working by week five, and a system that compounds what it learns by week twelve.
Wire MemoLogs into your stack. Read-only API access to the platforms you already run. Your raw data is never re-sold, and never pooled with other customers'.
Days 1 – 7Align on goals, KPIs, and success criteria. You meet your dedicated account pod: solutions architect, analyst, and success manager. One Slack war room is opened.
Meta, Google, TikTok, GA4, Shopify, and BigQuery — all pre-built. You grant read-only OAuth or paste a service-account token. We handle wiring and schema validation in the war room.
Creative IQ health scores for your top 50 assets. Audience IQ first-party profiling running. AI Co-Pilot answering questions on your connected data.
The stack is wired. Now we start flagging the silent drips — fatiguing creative, overlapping audiences, channels that look profitable but aren't.
Weeks 2 – 3Creative IQ crosses your first asset below health score 60. Three variants are drafted from your existing library, ranked by predicted CPA lift. Your team picks one. First A/B goes live.
A weekly scorecard lands in your inbox Monday 08:00. Cross-channel performance, creative health, audience segment coverage, budget pacing — all auto-generated, zero analyst hours.
The signature moment. A real experiment in live markets, three causal models running in parallel, one reconciled verdict. This is the artifact you take to your CFO.
Weeks 4 – 5MemoLogs picks the best-matched test and control markets from tens of thousands of combinations, then confirms the match holds before a dollar is spent. Your campaign goes live in the 4 treatment markets.
Three independent causal models — GeoTwin™, CausalCore™, and DiffLens™ — run in parallel and agree on the direction of the lift. You get one reconciled verdict, your per-channel Attribution Inflation Factor (how much each platform over-claims), and a dollar-impact reallocation plan.
Reallocations go live. The decision log starts compounding. By week 12 you have a board-ready impact report — and a system that remembers what it just learned.
Weeks 6 – 12Budget shifts execute in platform. Creative refresh cycle 2 is underway. Audience IQ buyer-graded segments replace platform lookalikes. Weekly KPI report tracks the lift.
Decision log populated from pilot history. The first pattern warning fires when a staged plan matches a historical failure — with the receipts that prove the match.
Full 90-day impact: CAC delta, ROAS delta, incremental revenue, time-to-insight. Handed off to your CFO team in their format — deck, spreadsheet, or live embed.
The surface area of a MemoLogs pilot is deliberately small. Your lawyers, security team, and CTO like it that way.
OAuth or service-account tokens to Meta, Google, TikTok, GA4, Shopify, and your CRM. That's the whole list. No write permissions required during pilot.
Audience IQ can push buyer-graded segments back into Meta, Google, and TikTok via API. You approve every segment push — nothing auto-activates in pilot.
MemoLogs never re-sells data, never injects client-side scripts, and never takes control of your ad accounts. Your raw data never enters a shared training pool.
Nine in ten pilots raise the same nine questions. We've collected them here so the people on your team who weren't on the demo call can see the answers directly.
Flat fee, starting at $15,000/month. Never a percentage of ad spend, never a seat-based markup. The 90-day pilot fee is credited 100% toward the annual contract if you proceed.
No. MemoLogs sits alongside your current platforms — ad platforms, analytics, warehouse, and CRM — via API. It reads the same signals your team does, adds causal measurement + decision memory on top, and pushes optimized audiences back out where you ask it to.
First dashboards land on day 7. First creative refresh queue by week 2. First automated weekly KPI report by week 3. First tri-model causal verdict by week 5.
Read-only API access to your ad platforms (Meta, Google, TikTok), analytics (GA4), and commerce/CRM (Shopify, BigQuery). Roughly 6 total hours of integration effort on your side — all OAuth flows or pasted service-account tokens.
Never sold or syndicated. Your raw data is never pooled or used to train models that serve other customers. The only cross-customer learning is opt-in and differentially private — anonymized aggregate patterns (k ≥ 5 contributing tenants, ε = 1.0 per quarter) — and you choose contribute, benefit-only, or opt-out at onboarding.
Cancel or pause anytime within the first 30 days with no further obligation. Audience syncs are fully reversible (we can flush or freeze). Historical dashboards and the decision log remain yours, exportable in CSV or Parquet.
Usually one person on your side — a growth or performance lead. If you're connecting a data warehouse, a data lead helps for the few hours of setup. MemoLogs provides a dedicated account pod (solutions architect + analyst + success manager) for the whole pilot.
Every geo experiment runs through three independent causal models — GeoTwin™ (synthetic-control matching), CausalCore™ (Bayesian structural time-series), and DiffLens™ (two-way fixed-effects regression). The reconciled verdict is only as strong as the narrowest overlap; disagreement across the three surfaces as a caveat, not a hidden flag.
No. We stage the pilot as three 30-day gates, each with an explicit off-ramp. If the first incrementality verdict in week 5 doesn't change your mind about your budget, you can walk.
30-minute scoping call. We'll audit your attribution, size the likely inflation, and tell you if a pilot makes sense — before you commit a dollar.