Platform lookalikes find profiles that look like your best customers to the platform's attribution signal — which is already 3× inflated. Audience IQ grades your first-party customers on causally-measured LTV and ships buyer-graded segments to Meta, Google, and TikTok in real time — activated through each platform's own hashed-match system, with no cross-platform identity graph.
Platform lookalikes optimize for the signal the platform can see — which is already 3× inflated by self-attribution. Audience IQ starts from the ground truth: your actual paid-up, repeat, high-LTV customers.
Audience IQ isn't a static segment builder. It's four specialized agents working in parallel over your first-party data — each owning a distinct part of the targeting problem, each shipping to the platforms via API in minutes.
Discovers net-new segments by scoring prospects on propensity (BG/NBD), seeded on your causally-measured top-decile LTV buyers — not just the platform's native lookalike model.
Re-engages prior visitors and lapsed buyers using recency-weighted conversion probability, with dynamic frequency caps so you never over-serve.
Monitors seed decay and triggers re-seeding before lookalike performance drops — so expansion audiences never quietly go stale. Runs after Suppression, so excluded profiles never re-enter a seed.
Automatically excludes fraud, charge-back-prone profiles, and recent purchasers — synced to the platforms as negatives within minutes.
Audience IQ doesn't ship segments built on vibes. It grades every customer in your file on realized LTV, projected LTV, and recency — the causal signals that make lookalike expansion actually work, with no third-party identity append.
Every approved segment ships to Meta, Google, and TikTok via API in under 60 seconds (p99) — up to 5M records per sync, including suppression lists and bid caps. No CSVs. No 24-hour lag. No manual uploads.
Last full sync <60s ago. Real-time for suppression pushes.
What happens when your paid platforms are optimizing against your ground truth instead of their own inflated signal.
Targeting evolves with new trends and audience shifts. The four agents re-rank segments hourly, not quarterly — so yesterday's best cohort doesn't become tomorrow's dead weight.
Every segment is scored on intent velocity. Cart-adders, category researchers, and comparison-shoppers are served when conversion probability peaks — not when the campaign pacer blindly fires.
Suppression isn't an afterthought — it's an agent. Fraud, charge-backs, and recent purchasers are pulled from every campaign within minutes. Every impression is aimed at someone who could convert.
“We replaced our Meta lookalikes with Audience IQ buyer-graded segments for 30 days. Click-to-acquisition moved from 1.9% to 2.5%. Nothing else changed.”
Growth lead · Health & Personal Care
Scoping call · 30 min · free · zero obligation.
