A ledger of every advertising decision. Guardrails your finance team set. Playbooks that sharpen with each result.
A $40M direct-to-consumer brand spends $3.5M a month across six channels. The board asks whether one $412K Facebook campaign worked. This is what comes back.
Composite of MemoLogs accounts · anonymised
Every figure is correctly calculated. None of them tells you what the next $412,000 will do.
So the number that gets presented is the one that can be defended, and the budget moves on instinct. The reasoning, the conditions and the approver are never written down. When the person who made the call leaves, the company forgets the call was ever made.
A clinical trial for your advertising: some of your markets see the campaign, some are held back, all the time. The AI acts on the result inside your rules—and never forgets it.
Three published methods are run separately on the same question. You get a verdict only when all three agree, with a grade for how far to trust it.
Then the platform is checked to confirm the change actually happened. Executed and verified are two different claims, and you see both.
Plus the conditions at the time—price, promotions, competitor activity, seasonality—captured automatically, so the next team can see what was actually different.
Everything MemoLogs does is one of those three things.
Here is what that looks like, running for one brand.
A decision on its own is a guess later. MemoLogs attaches a snapshot of the conditions at the moment of the choice, so the next team can tell what was actually different.
The feedback loop · the same brand, continued
Recommend what to continue, change, pause or test. Each recommendation links back to relevant decisions, delivery evidence and business results—and returns to evaluation before a new commitment.
Your next team or agent starts with the lesson and the context that makes it useful.
AI identifies recurring exceptions and proposes rule refinements. Review how a proposed rule would have treated past decisions and where it might introduce unnecessary delays.
Your team decides whether to adopt, adjust or reject it. Approved changes feed the next cycle; learning never silently changes permission.
Your teams, agencies and AI agents each see part of the picture. Your company carries the whole investment. A retail plan, a sponsorship deal and an agent's campaign change can each make sense on their own—and still compete for the same budget or audience.
MemoLogs brings every proposed media commitment back to your goals, agreed spending rules and relevant past decisions. It surfaces competing commitments, tests the supporting evidence and identifies when a person needs to decide.
Give people and agents room to act—with your company's experience behind them and clear boundaries around the money.
Bring campaign changes, contracts, media bookings and purchase requests into one investment picture—through connected systems, uploaded plans and team submissions.
Retrieve comparable decisions and examine how closely their context and evidence fit. Past results inform the case; similarity alone is never permission to spend.
Your approved rules determine what can proceed, what needs limits and what requires review. Where execution runs through MemoLogs, those boundaries govern the action itself.
Every decision adds context for the next: what was expected, what happened and what the organization should reconsider. AI recommends refinements; your team approves rule changes.
Every incoming change is checked against your shared spending rules, the evidence behind it and the decisions already in motion—before more money is committed.
Within the agency’s agreed mandate. Two comparable retail activations on record, both within range.
Commits $40k against the shared audience limit.
Looks reasonable on its own: a strong creator precedent, spend within the team’s authority.
Would take shared commitment on Audience A to $100k of a $120k limit.
Performance is up and the agent is inside its scope. But the combined effect is what the rules check.
$40k + $60k + $35k = $135k against a $120k limit. The creators request, not yet committed, is held too. Rule, not judgment.
Status changed Creators +$60k: Proceeds → Held for review
Justified by platform-reported ROAS of 4.1. Platform attribution is a claim, not evidence, and this size of move needs more.
Resolution: request evidence. A geo test is queued. Requesting evidence resolves the hold; it is not permission.
Overlaps the creator investment already in motion on the same audience. The renewal case is weak; a shorter option keeps flexibility.
Resolution: a revised option. A three-month pilot is recommended for approval. Recommending an alternative is not permission to execute it.
Made outside the governed path. MemoLogs cannot hold what it does not control, so this is detected after, not intercepted.
Reconciled against approved decisions. Shared commitment now shows the departure. Honest boundary: intervention before execution only where the path is governed.
Digital. TV and streaming. Retail media. Out-of-home. PR. Influencers. Sponsorships. Give enterprise marketing, finance and agency teams a shared view of the decisions behind the spend—across brands, regions and planning cycles.
Define success for each investment: new buyers, brand lift, qualified demand or another agreed objective. Review delivery against the brief and business impact against the evidence; media coverage or reach alone does not establish business impact.
Ad platforms benefit when spend grows. Agencies often earn against media volume. MemoLogs does neither: it does not sell the auction, buy the media or grade its own inventory.
We are paid to improve the decision—not to increase the spend.
AI interprets the brief and finds the relevant experience. Rules you approved decide permission. Evidence limits what the system can conclude—it refuses rather than guesses. A persuasive recommendation cannot override an approved spending boundary. And MemoLogs is paid a flat fee for the decision, never a share of the media.
Agree data access, brand and agency separation, retention and deletion, model-provider data use, approval ownership and the audit records required. Confirm which actions are technically enforced and which rely on your existing approval process. These are pilot acceptance requirements, not claims of certifications or controls already deployed.
Everything above is one of three things: proving what the money caused, acting inside the limits you approved, or remembering why. Each product does one of them.
Bring one upcoming launch, renewal or regional media plan. We’ll run a real investment review through MemoLogs and show you what your company would have remembered.
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